Corporate Brand Guideline

Brand identity and corporate design guidelines for Acua. These guidelines ensure consistent representation of the Acua brand across all touchpoints.

Brand Core

Personality traits, mission, and core values that define Acua's brand identity.

  • Personality
  • Mission
Explore Brand Core

Brand Elements

Visual elements including logo, color palette, typography, and icons.

  • Logo
  • Color
  • Typography
  • Icons
Explore Brand Elements

Communication

Templates and assets for brand communication.

  • Templates
  • Assets
Explore Communication

Corporate Brand Guideline

Core brand elements that define Acua's identity across all touchpoints

Primary Colors (P1-P10)

P7 (#1E3A8A) is the primary brand color used for logos, primary buttons, and headings.

P1
#E8EBF3
P2
#C7CEE2
P3
#A5B0D0
P4
#8393BF
P5
#6275AD
P6
#40589C
P7 Primary
#1E3A8A
P8
#1A3175
P9
#152961
P10
#10204C

Semantic Colors (State Colors)

Used only to convey state meanings. Decorative use is prohibited.

Info BG
#D6E6FD
Info FG
#1552FB
Success BG
#D6FBE3
Success FG
#16A34A
Warning BG
#FEF3C7
Warning FG
#B45309
Error BG
#FEDDDD
Error FG
#DC2626

Extended Colors

Accent colors for CTAs, charts, and special features.

Royal Blue (CTA)

RB4
#85A3FF
RB5 (CTA)
#4169E1
RB6
#3457CD
RB7
#2845B9

Teal (AI/Automation)

T5
#14B8A6
T6
#0D9488

Violet (AI/Premium)

V5
#8B5CF6
V6
#7C3AED

Gradients

Ocean
Night Sky
Royal Dawn
Aurora